{"id":14139,"date":"2016-11-06T03:50:50","date_gmt":"2016-11-06T03:50:50","guid":{"rendered":"http:\/\/themonkeyking.com\/mk\/?post_type=news&#038;p=14139"},"modified":"2018-08-12T01:22:47","modified_gmt":"2018-08-12T01:22:47","slug":"stan-lee-introduces-augmented-reality-for-his-kids-universe","status":"publish","type":"news","link":"https:\/\/themonkeyking.com\/mk\/news\/stan-lee-introduces-augmented-reality-for-his-kids-universe\/","title":{"rendered":"Stan Lee Introduces Augmented Reality For His Kids Universe"},"content":{"rendered":"<p><a href=\"http:\/\/themonkeyking.com\/mk\/assets\/uploads\/2016\/11\/stan.jpeg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-14140\" src=\"http:\/\/themonkeyking.com\/mk\/assets\/uploads\/2016\/11\/stan-300x168.jpeg\" alt=\"stan lee\" width=\"447\" height=\"281\" srcset=\"https:\/\/themonkeyking.com\/mk\/assets\/uploads\/2016\/11\/stan-320x202.jpeg 320w, https:\/\/themonkeyking.com\/mk\/assets\/uploads\/2016\/11\/stan.jpeg 690w\" sizes=\"(max-width: 447px) 100vw, 447px\" \/><\/a>At 93 years-old, comics legend Stan Lee hasn\u2019t slowed down. A few years ago, he started <a href=\"http:\/\/www.stanleeskidsuniverse.com\/\" target=\"_blank\" rel=\"noopener\">Stan Lee\u2019s Kids Universe<\/a>, which is aimed at targeting books and comics at young kids. And now he\u2019s taking that universe to the next level by partnering with developers <a href=\"http:\/\/www.playing4ward.com\/\" target=\"_blank\" rel=\"noopener\">Playing Forward<\/a> to launch a new interactive platform, The VROOM, which allows kids to see characters from the Kids Universe in Augmented and Virtual Reality.<\/p>\n<p>\u201cWe have stories we hope are good for young kids but clever enough that older people will get a kick out of them,\u201d said Lee. \u201cYou\u2019re putting words on paper but you try to imagine all the things you can do with the new tricks you have to make the characters move for the kids. It\u2019s a whole new way of writing and I love it.\u201d<\/p>\n<p>The way it works is pretty simple. Kids will pick up a physical copy of the book and then view the book through the camera on their tablet for phone. The augmented reality app then shows a 3D animation of the activities of the character on the page. The first book for the app is <em>Dex The T-Rex<\/em>, which was written by Katya Bowser.<\/p>\n<p><iframe src=\"\/\/players.brightcove.net\/2097119709001\/4kXWOFbfYx_default\/index.html?videoId=5194688673001\" width=\"600\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div id=\"article-0-inread\" class=\"inread ng-isolate-scope inread-active\"><\/div>\n<div id=\"attachment_20213\" class=\"wp-caption alignnone\">\n<p><img decoding=\"async\" class=\"size-large wp-image-20213\" src=\"http:\/\/blogs-images.forbes.com\/alexknapp\/files\/2016\/11\/ar-app-stanlee-1200x675.jpg?width=960\" alt=\"(Credit: 1821 Media)\" data-height=\"675\" data-width=\"1200\" \/><\/p>\n<p class=\"wp-caption-text\">(Credit: 1821 Media)<\/p>\n<\/div>\n<p>Moving into virtual and augmented reality has been a strategy since the beginning, says 1821 Media CEO Terry Dougas, whose company works in partnership with Lee\u2019s POW! Entertainment company for the Kids Universe brand. The company will be releasing more of its characters on the VROOM platform as well, including <strong>Maxi The Taxi Dog<\/strong> and <strong>The Monkey King<\/strong>. They\u2019re also developing a new augmented reality app for the <em>Tamagatchi<\/em> characters.<\/p>\n<div class=\"vestpocket\">\n<div id=\"vest-pocket-container-0\" class=\"article-vp-wrapper ng-scope standard\" data-track=\"3\"><span class=\"vp-topper ng-binding\">Recommended by Forbes<\/span><\/div>\n<\/div>\n<p><a href=\"http:\/\/themonkeyking.com\/mk\/assets\/uploads\/2016\/11\/14890412_1135694399832285_6264963176405689486_o.jpg\"><img decoding=\"async\" class=\"size-large wp-image-14605 alignleft\" src=\"http:\/\/themonkeyking.com\/mk\/assets\/uploads\/2016\/11\/14890412_1135694399832285_6264963176405689486_o-1024x576.jpg\" alt=\"\" width=\"669\" height=\"376\" srcset=\"https:\/\/themonkeyking.com\/mk\/assets\/uploads\/2016\/11\/14890412_1135694399832285_6264963176405689486_o-300x169.jpg 300w, https:\/\/themonkeyking.com\/mk\/assets\/uploads\/2016\/11\/14890412_1135694399832285_6264963176405689486_o-350x197.jpg 350w, https:\/\/themonkeyking.com\/mk\/assets\/uploads\/2016\/11\/14890412_1135694399832285_6264963176405689486_o-500x281.jpg 500w, https:\/\/themonkeyking.com\/mk\/assets\/uploads\/2016\/11\/14890412_1135694399832285_6264963176405689486_o-700x394.jpg 700w, https:\/\/themonkeyking.com\/mk\/assets\/uploads\/2016\/11\/14890412_1135694399832285_6264963176405689486_o-768x432.jpg 768w, https:\/\/themonkeyking.com\/mk\/assets\/uploads\/2016\/11\/14890412_1135694399832285_6264963176405689486_o-1024x576.jpg 1024w, https:\/\/themonkeyking.com\/mk\/assets\/uploads\/2016\/11\/14890412_1135694399832285_6264963176405689486_o.jpg 1334w\" sizes=\"(max-width: 669px) 100vw, 669px\" \/><\/a><br \/>\n\u201cWe wanted to be at the forefront of that,\u201d he said. So when we had a chance to partner up for VROOM, we embraced it. We\u2019ve been working on it for about six or seven months now. Teachers, kids and parents love the messaging of <em>Dex<\/em>.\u201d<\/p>\n<p>The important thing for Lee, though, is simply that the augmented reality will hopefully just get more kids reading.<\/p>\n<p>\u201cIt\u2019s almost like making a game out of reading because while the child explores the story, all kinds of little things are popping up in three dimensions,\u201d he said. \u201cIt\u2019s reading with the power of movies.\u201d<\/p>\n<p>Source : http:\/\/www.forbes.com\/sites\/alexknapp\/2016\/11\/02\/stan-lee-introduces-augmented-reality-for-his-kids-universe\/#463e0bcc184d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At 93 years-old, comics legend Stan Lee hasn\u2019t slowed down. A few years ago, he started Stan Lee\u2019s Kids Universe, which is aimed at targeting books and comics at young kids. And now he\u2019s taking that universe to the next level by partnering with developers Playing Forward to launch a new interactive platform, The VROOM, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14141,"comment_status":"open","ping_status":"closed","template":"","tags":[86,128,125,123,129,84,127,71,124,73,120,121,131,87,85,83,130],"news-category":[82,68,96],"class_list":["post-14139","news","type-news","status-publish","has-post-thumbnail","hentry","tag-augmented-reality","tag-dex-the-t-rex","tag-john-attard","tag-kamikaze","tag-katya-bowser","tag-mark-mermelstein","tag-marvel","tag-michael-wehrhahn","tag-playing-forward","tag-robert-harris","tag-stan-lee","tag-stan-lees-kids-universe","tag-tamagatchi-characters","tag-the-monkey-king","tag-the-monkey-king-the-adventure-begins","tag-the-vroom","tag-virtual-reality","news-category-augmented-reality-games","news-category-games","news-category-news-articles"],"psp_head":"<title>Stan Lee Introduces Augmented Reality For His Kids Universe. \u2013 The Official World of The Monkey King. 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